UX/UI Case Study
Moov – Designing trust in social fitness
Moov – Designing trust in social fitness
Moov – Designing trust in social fitness
Designing a social fitness app that helps people find sports partners, clubs, and events – and makes joining feel less intimidating.
Designing a social fitness app that helps people find sports partners, clubs, and events – and makes joining feel less intimidating.
Designing a social fitness app that helps people find sports partners, clubs, and events – and makes joining feel less intimidating.
ROLE
ROLE
ROLE
UX/UI Designer
UX Researcher
UX/UI Designer
UX Researcher
UX/UI Designer
UX Researcher
PRODUCT
PRODUCT
PRODUCT
Moov Concept
Mobile App
Moov Concept
Mobile App
Moov Concept
Mobile App
TIMELINE
TIMELINE
TIMELINE
August-September 2025
(6 Weeks)
August-September 2025
(6 Weeks)
August-September 2025
(6 Weeks)
TOOLS
TOOLS
TOOLS
Figma, FigJam,
Google Forms, Lovable
Figma, FigJam,
Google Forms, Lovable
Figma, FigJam,
Google Forms, Lovable
"Moov" centralizes sports clubs, events, and training partners, giving people a clear way to explore options and join without the uncertainty of group chats or social media.
"Moov" centralizes sports clubs, events, and training partners, giving people a clear way to explore options and join without the uncertainty of group chats or social media.
The Context
The Context
Staying active is often more fun with others. But joining a new sports group doesn’t always feel easy. People usually rely on social media posts, group chats, or word of mouth to find clubs and training partners. Even when opportunities are there, uncertainty around pace, group dynamics, and who will show up often stops them from taking the first step.
The problem isn’t motivation. It’s confidence. When expectations are unclear, joining something new can feel intimidating, especially for newcomers.
Staying active is often more fun with others. But joining a new sports group doesn’t always feel easy. People usually rely on social media posts, group chats, or word of mouth to find clubs and training partners. Even when opportunities are there, uncertainty around pace, group dynamics, and who will show up often stops them from taking the first step.
The problem isn’t motivation. It’s confidence. When expectations are unclear, joining something new can feel intimidating, especially for newcomers.
How can we help people feel confident joining social fitness activities before they commit?
The Solution Preview
The Solution Preview
The Solution Preview
Moov brings social fitness into one clear place, helping people discover clubs, events, and training partners with confidence.
By making expectations visible upfront and adding subtle trust cues, Moov reduces uncertainty and helps people decide whether something feels like a good fit before joining.
Moov brings social fitness into one clear place, helping people discover clubs, events, and training partners with confidence.
By making expectations visible upfront and adding subtle trust cues, Moov reduces uncertainty and helps people decide whether something feels like a good fit before joining.
Moov brings social fitness into one clear place, helping people discover clubs, events, and training partners with confidence.
By making expectations visible upfront and adding subtle trust cues, Moov reduces uncertainty and helps people decide whether something feels like a good fit before joining.
Research & Discovery
Research & Discovery
Research & Discovery
To understand where hesitation starts, I explored how people currently find and join social fitness activities. The research combined qualitative insights with broader validation to uncover patterns around uncertainty, confidence, and decision-making.
Rather than focusing on a single method, I used a mix of approaches to capture both how people feel and how common those experiences are.
To understand where hesitation starts, I explored how people currently find and join social fitness activities. The research combined qualitative insights with broader validation to uncover patterns around uncertainty, confidence, and decision-making.
Rather than focusing on a single method, I used a mix of approaches to capture both how people feel and how common those experiences are.
To understand where hesitation starts, I explored how people currently find and join social fitness activities. The research combined qualitative insights with broader validation to uncover patterns around uncertainty, confidence, and decision-making.
Rather than focusing on a single method, I used a mix of approaches to capture both how people feel and how common those experiences are.
Research approach
Research approach
Competitive analysis
Competitive analysis
Competitive analysis reveals structural gaps in existing solutions
Competitive analysis reveals structural gaps in existing solutions
Survey
Survey
The survey validates recurring patterns
The survey validates recurring patterns
The survey validates recurring patterns
User Interviews
User Interviews
Interviews surface emotional hesitation
Interviews surface emotional hesitation
How people currently discover clubs and partners
Secondary research & competitive analysis
I reviewed platforms people already use to find or coordinate fitness activities, including Strava, Meetup, Instagram, and Smatch, as well as messaging tools. What became clear: - Discovery is scattered across multiple platforms - Some tools focus on performance tracking, others on events, but none cover the full journey - Most platforms lack signals that help users assess fit, vibe, or trust before joining Key takeaway: No single platform helps people find partners, clubs, and events in a structured and reassuring way.
What people said about joining something new
User interviews
I spoke with people who regularly exercise as well as those trying to get started. Conversations focused on recent experiences of joining new clubs, sessions, or training partners. What interviewees shared: - Information is hard to find or scattered - Seeing who else is going provides reassurance - Mismatched pace or goals quickly lead to frustration Key takeaway: Joining is less about motivation and more about emotional safety, visibility, and knowing what to expect.
How common these struggles really are
Survey insights & Affinity Map
To understand whether interview insights were isolated, I ran a survey to capture broader patterns around discovery, motivation, and hesitation. Survey results: - 67% struggle to discover clubs or events in their area -72% say pace or level mismatches discourage them from joining - 83% feel more motivated when training with others Key takeaway: People want to be active together, but unclear expectations and poor discovery lead to drop-off right before commitment.
How people currently discover clubs and partners
Secondary research & competitive analysis
I reviewed platforms people already use to find or coordinate fitness activities, including Strava, Meetup, Instagram, and Smatch, as well as messaging tools. What became clear: - Discovery is scattered across multiple platforms - Some tools focus on performance tracking, others on events, but none cover the full journey - Most platforms lack signals that help users assess fit, vibe, or trust before joining Key takeaway: No single platform helps people find partners, clubs, and events in a structured and reassuring way.
What people said about joining something new
User interviews
I spoke with people who regularly exercise as well as those trying to get started. Conversations focused on recent experiences of joining new clubs, sessions, or training partners. What interviewees shared: - Information is hard to find or scattered - Seeing who else is going provides reassurance - Mismatched pace or goals quickly lead to frustration Key takeaway: Joining is less about motivation and more about emotional safety, visibility, and knowing what to expect.
How common these struggles really are
Survey insights & Affinity Map
To understand whether interview insights were isolated, I ran a survey to capture broader patterns around discovery, motivation, and hesitation. Survey results: - 67% struggle to discover clubs or events in their area -72% say pace or level mismatches discourage them from joining - 83% feel more motivated when training with others Key takeaway: People want to be active together, but unclear expectations and poor discovery lead to drop-off right before commitment.
How people currently discover clubs and partners
Secondary research & competitive analysis
I reviewed platforms people already use to find or coordinate fitness activities, including Strava, Meetup, Instagram, and Smatch, as well as messaging tools. What became clear: - Discovery is scattered across multiple platforms - Some tools focus on performance tracking, others on events, but none cover the full journey - Most platforms lack signals that help users assess fit, vibe, or trust before joining Key takeaway: No single platform helps people find partners, clubs, and events in a structured and reassuring way.
What people said about joining something new
User interviews
I spoke with people who regularly exercise as well as those trying to get started. Conversations focused on recent experiences of joining new clubs, sessions, or training partners. What interviewees shared: - Information is hard to find or scattered - Seeing who else is going provides reassurance - Mismatched pace or goals quickly lead to frustration Key takeaway: Joining is less about motivation and more about emotional safety, visibility, and knowing what to expect.
How common these struggles really are
Survey insights & Affinity Map
To understand whether interview insights were isolated, I ran a survey to capture broader patterns around discovery, motivation, and hesitation. Survey results: - 67% struggle to discover clubs or events in their area -72% say pace or level mismatches discourage them from joining - 83% feel more motivated when training with others Key takeaway: People want to be active together, but unclear expectations and poor discovery lead to drop-off right before commitment.
How people currently discover clubs and partners
Secondary research & competitive analysis
I reviewed platforms people already use to find or coordinate fitness activities, including Strava, Meetup, Instagram, and Smatch, as well as messaging tools. What became clear: - Discovery is scattered across multiple platforms - Some tools focus on performance tracking, others on events, but none cover the full journey - Most platforms lack signals that help users assess fit, vibe, or trust before joining Key takeaway: No single platform helps people find partners, clubs, and events in a structured and reassuring way.
What people said about joining something new
User interviews
I spoke with people who regularly exercise as well as those trying to get started. Conversations focused on recent experiences of joining new clubs, sessions, or training partners. What interviewees shared: - Information is hard to find or scattered - Seeing who else is going provides reassurance - Mismatched pace or goals quickly lead to frustration Key takeaway: Joining is less about motivation and more about emotional safety, visibility, and knowing what to expect.
How common these struggles really are
Survey insights & Affinity Map
To understand whether interview insights were isolated, I ran a survey to capture broader patterns around discovery, motivation, and hesitation. Survey results: - 67% struggle to discover clubs or events in their area -72% say pace or level mismatches discourage them from joining - 83% feel more motivated when training with others Key takeaway: People want to be active together, but unclear expectations and poor discovery lead to drop-off right before commitment.
Key Insights Summary
Key Insights Summary
Synthesizing interviews, survey results, and competitive analysis revealed five core insights:
Synthesizing interviews, survey results, and competitive analysis revealed five core insights:
Synthesizing interviews, survey results, and competitive analysis revealed five core insights:
Discovery is fragmented and hard to navigate
Matching pace and goals is critical for enjoyment
Clubs can feel intimidating, especially for newcomers
Social connection is a strong motivator
Transparency builds trust and reduces hesitation
Discovery is fragmented and hard to navigate
Matching pace and goals is critical for enjoyment
Clubs can feel intimidating, especially for newcomers
Social connection is a strong motivator
Transparency builds trust and reduces hesitation
Discovery is fragmented and hard to navigate
Matching pace and goals is critical for enjoyment
Clubs can feel intimidating, especially for newcomers
Social connection is a strong motivator
Transparency builds trust and reduces hesitation
These insights directly shaped Moov’s direction…
These insights directly shaped Moov’s direction…
These insights directly shaped Moov’s direction…
… a central discovery hub that prioritizes clarity, reassurance, and confidence before commitment.
… a central discovery hub that prioritizes clarity, reassurance, and confidence before commitment.
… a central discovery hub that prioritizes clarity, reassurance, and confidence before commitment.
What Moov needed to offer to succeed
What Moov needed to offer to succeed
What Moov needed to offer to succeed
Based on research insights, Moov needed to reduce uncertainty before commitment and support confident decision-making without pressure. The goal was not to motivate people more, but to remove the friction that stopped them from taking the first step
Based on research insights, Moov needed to reduce uncertainty before commitment and support confident decision-making without pressure. The goal was not to motivate people more, but to remove the friction that stopped them from taking the first step
Based on research insights, Moov needed to reduce uncertainty before commitment and support confident decision-making without pressure. The goal was not to motivate people more, but to remove the friction that stopped them from taking the first step
Centralized discovery
Centralized discovery
Bring clubs, events, and training partners into one clear place
Bring clubs, events, and training partners into one clear place
Clear expectations
Clear expectations
Make pace, level, activity type, and structure visible before joining.
Make pace, level, activity type, and structure visible before joining.
Reduced intimidation
Reduced intimidation
Help users feel more comfortable by showing who else is attending
Help users feel more comfortable by showing who else is attending
Support different confidence levels
Support different confidence levels
Work equally well for newcomers and experienced athletes.
Work equally well for newcomers and experienced athletes.
Trust before commitment
Trust before commitment
Build reassurance through small, visible signals.
Build reassurance through small, visible signals.
These requirements guided how information was structured and how decisions were supported throughout the app.
These requirements guided how information was structured and how decisions were supported throughout the app.
Who Moov is designed for
Who Moov is
designed for
Rather than designing for a single type of athlete, Moov supports people who approach social fitness with different levels of confidence. These personas help ground decisions in real needs while keeping the focus on shared goals.
Rather than designing for a single type of athlete, Moov supports people who approach social fitness with different levels of confidence. These personas help ground decisions in real needs while keeping the focus on shared goals.
Rather than designing for a single type of athlete, Moov supports people who approach social fitness with different levels of confidence. These personas help ground decisions in real needs while keeping the focus on shared goals.
The Performer
Comfortable joining activities but values efficiency and compatibility. Wants to avoid wasting time on the wrong match.
Looks for clear structure and details
Cares about pace, level, and consistency
Prefers fast, predictable decision-making
The Newcomer
Often motivated to be active with others but hesitant to take the first step. Needs clarity, reassurance, and social safety before committing.
Wants to know who will be there
Feels unsure about pace or skill level
Is sensitive to social pressure
The Performer
Comfortable joining activities but values efficiency and compatibility. Wants to avoid wasting time on the wrong match.
Looks for clear structure and details
Cares about pace, level, and consistency
Prefers fast, predictable decision-making
The Newcomer
Often motivated to be active with others but hesitant to take the first step. Needs clarity, reassurance, and social safety before committing.
Wants to know who will be there
Feels unsure about pace or skill level
Is sensitive to social pressure
The Performer
Comfortable joining activities but values efficiency and compatibility. Wants to avoid wasting time on the wrong match.
Looks for clear structure and details
Cares about pace, level, and consistency
Prefers fast, predictable decision-making
The Newcomer
Often motivated to be active with others but hesitant to take the first step. Needs clarity, reassurance, and social safety before committing.
Wants to know who will be there
Feels unsure about pace or skill level
Is sensitive to social pressure
The Performer
Comfortable joining activities but values efficiency and compatibility. Wants to avoid wasting time on the wrong match.
Looks for clear structure and details
Cares about pace, level, and consistency
Prefers fast, predictable decision-making
The Newcomer
Often motivated to be active with others but hesitant to take the first step. Needs clarity, reassurance, and social safety before committing.
Wants to know who will be there
Feels unsure about pace or skill level
Is sensitive to social pressure
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
Kira – The Reluctant Planner
Kira loves going to events with friends but often ends up organising everything herself. She worries about letting people down, feels responsible for keeping plans moving, and carries the emotional weight of making the “right” decision.
Tom – The Flexible Participant
Tom is easy-going and loves being included, but he often forgets to reply or feels overwhelmed when too many options appear at once. He needs simple choices, clear information, and gentle nudges to stay engaged.
The structure and flow
The structure and flow
The structure and flow
Turning insights into a clear flow
With requirements and personas defined, the next step was shaping a structure that helps users move from discovery to decision without feeling overwhelmed.
Moov is organized around a simple journey: exploring what’s available close by, understanding whether something feels like a good fit, and only then deciding to join.
Understanding how both roles move through the flow was essential. I mapped the journey from discovering an event to confirming tickets to ensure the feature supported forward momentum rather than adding friction.
The flow highlights two perspectives working together toward a shared decision:
Turning insights into a clear flow
With requirements and personas defined, the next step was shaping a structure that helps users move from discovery to decision without feeling overwhelmed.
Moov is organized around a simple journey: exploring what’s available close by, understanding whether something feels like a good fit, and only then deciding to join.
Core structure
Onboarding to understand interests and preferences
A central discovery hub for clubs, events, and training partners
Detail views that clearly show pace, level, and attendance
A low-pressure action to join or request a buddy
Understanding how both roles move through the flow was essential. I mapped the journey from discovering an event to confirming tickets to ensure the feature supported forward momentum rather than adding friction.
The flow highlights two perspectives working together toward a shared decision:
Core structure
Onboarding to understand interests and preferences
A central discovery hub for clubs, events, and training partners
Detail views that clearly show pace, level, and attendance
A low-pressure action to join or request a buddy
Low-Fidelity Exploration
Low-Fidelity Exploration
Low-Fidelity Exploration
To explore how Moov should work at a structural level, I started with low-fidelity sketches and wireframes. At this stage, I focused on testing key structural decisions such as:
Home feed vs search as separate entry points
Discovery of clubs, events, and training partners
Filtering by sport, level, and preferences
Detail pages that surface key information before joining
A clear but low-pressure path toward joining or finding a buddy
These wireframes helped define the core structure of the app and highlighted where users might need more clarity before committing.
To explore how Moov should work at a structural level, I started with low-fidelity sketches and wireframes. At this stage, I focused on testing key structural decisions such as:
Home feed vs search as separate entry points
Discovery of clubs, events, and training partners
Filtering by sport, level, and preferences
Detail pages that surface key information before joining
A clear but low-pressure path toward joining or finding a buddy
These wireframes helped define the core structure of the app and highlighted where users might need more clarity before committing.
To explore how Moov should work at a structural level, I started with low-fidelity sketches and wireframes. At this stage, I focused on testing key structural decisions such as:
Home feed vs search as separate entry points
Discovery of clubs, events, and training partners
Filtering by sport, level, and preferences
Detail pages that surface key information before joining
A clear but low-pressure path toward joining or finding a buddy
These wireframes helped define the core structure of the app and highlighted where users might need more clarity before committing.
Testing early ideas
Testing early ideas
Testing early ideas
To validate the low-fidelity concepts, I tested the core flows with early prototypes. The focus was on whether the structure felt intuitive and whether users understood how to move from discovery to action.
To validate the low-fidelity concepts, I tested the core flows with early prototypes. The focus was on whether the structure felt intuitive and whether users understood how to move from discovery to action.
What went well
What went well
What went well
The buddy request flow felt natural
Users liked the “Quick Club Search” shortcut
Overall navigation was easy to understand
What could be improved
What could be improved
What could be improved
Some filters were unclear and affected matching
Skill levels caused confusion and needed better explanation
Confirmation after actions felt too subtle and easy to miss
Giving Moov its Look and Feel
With the structure in place, I explored a visual direction that reflects what Moov stands for: growth, inclusivity, connection, trust, and joy. The aim was to create an identity that feels energetic and social, without being intimidating. The style guide defined the foundation for how the product looks and feels across screens.
With the structure in place, I explored a visual direction that reflects what Moov stands for: growth, inclusivity, connection, trust, and joy. The aim was to create an identity that feels energetic and social, without being intimidating.
The style guide defined the foundation for how the product looks and feels across screens.
A bold, friendly color palette that feels active and approachable
A clear typographic system to support hierarchy and readability
Consistent components for navigation, cards, and actions
Visual references that emphasize movement, community, and real-life activity
This system helped ensure consistency across the app and served as the basis for all high-fidelity designs.
High-Fidelity Exploration
High-Fidelity Exploration
High-Fidelity Exploration
With the structure validated in low fidelity, I moved into high-fidelity design to explore how the experience holds up once real content, hierarchy, and visual direction are applied. This step helped assess whether the core flows still felt clear and approachable at a more realistic level.
I translated the validated structure into detailed screens for onboarding, discovery, and buddy requests, focusing on consistency and readability rather than adding new functionality.
With the structure validated in low fidelity, I moved into high-fidelity design to explore how the experience holds up once real content, hierarchy, and visual direction are applied. This step helped assess whether the core flows still felt clear and approachable at a more realistic level.
I translated the validated structure into detailed screens for onboarding, discovery, and buddy requests, focusing on consistency and readability rather than adding new functionality.
High-Fidelity Testing
High-Fidelity Testing
High-Fidelity Testing
To evaluate the high-fidelity prototype, I ran moderated usability tests with five target users. The sessions focused on whether people could discover activities, assess fit, and complete key flows with confidence. The sessions centered on these core tasks:
Finding and joining a club
Creating a training partner request
Completing onboarding and profile setup
To validate the updated design, I ran a second round of moderated usability tests with five users. This round focused on the two core tasks:
Starting a planning group and inviting friends
Creating and interacting with a poll
What went well
What went well
What went well
Onboarding felt intuitive and easy to follow
Club pages were clear and inviting
Buddy request creation was straightforward
Location-based discovery helped users orient quickly
What could be improved
What could be improved
What could be improved
Some cards felt visually dense
Filters and chips were sometimes unclear
Certain elements appeared clickable when they were not
Small interaction details reduced confidence
Key takeaway:
All users completed the tested tasks, but feedback highlighted opportunities to improve clarity and reassurance before committing.
Iterations
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
ISSUE:
User were unsure where to enter the “Search for Club flow” - use of Home vs Explore not clearly defined
SOLUTION:
Home Feed: Designed for moment-of-need browsing. Added additional lightweight filter for quick browsing
Explore: Designed for intentional search/research.
ISSUE:
Needed stronger trust signals and richer media.
SOLUTION:
Added a member preview strip (avatars + count), and created a full-screen gallery for club images.
ISSUE:
User missed Type (Buddy, Club, Event) in Search Filter
SOLUTION:
Type added at the top and removed from Results Screen
ISSUE:
Result cards feel unbalanced and are hard to scan
SOLUTION:
Condensed Cards, removed member count
ISSUE:
Cards felt small/visually dense; hierarchy unclear.
SOLUTION:
Slightly increased card size
use of iconography instead of additional chips
removed “view details” as whole card is clickable
ISSUE:
Birthday entry is slow.
SOLUTION:
Switched to a free-text date field with inline validation
enabled numeric keypad on mobile.
Final Outcome
Final Outcome
Final Outcome
Moov creates a more approachable way to discover sports clubs, events, and training partners by reducing uncertainty before joining.
By surfacing key details early and adding small trust signals, the experience helps people feel confident taking their first step into social fitness.
Moov creates a more approachable way to discover sports clubs, events, and training partners by reducing uncertainty before joining.
By surfacing key details early and adding small trust signals, the experience helps people feel confident taking their first step into social fitness.
Reflections & Next Steps
Reflections & Next Steps
Reflections & Next Steps
This project reinforced how small moments of friction can disrupt confidence, even when motivation is high. Testing showed that clear structure, feedback, and onboarding mattered more than adding new features.
With more time, I’d explore deeper profiles, lightweight accountability features, and simple tools for organisers to set expectations and support their communities.
This project taught me how powerful it is to test early and design for different participation styles. Even low-fidelity prototypes revealed issues with navigation and feedback that I wouldn’t have caught from static screens alone.
Designing inside an existing system like Ticketmaster’s meant borrowing familiar components while still pushing for new behaviour – a balance between respecting constraints and advocating for user needs.
Let's create something extraordinary
Let's create something extraordinary
If you’d like to collaborate on a digital product, improve a feature, or bring a new idea to life, I’d love to chat.
